We specialize in business-to-business marketing issues. Particular areas of concentration include market research, the development of marketing and business plans, feasibility assessments for new ventures, customer satisfaction, new product development studies, pricing studies, etc.
We assist companies that market goods
and services to other companies. We provide specialist advice on what
markets to serve and how to market. We help our clients develop a good
understanding of what the customer is looking for in terms of the products
and services bought, supplier performance, prices, supply chain and the
relationship that exists between supplier performance and customers. We
do this by visiting and speaking with customers in sufficient numbers
that we are confident that we understand what the customer wants and what
our client has to do to get their business (relative to competition).
Buying by companies is very different to consumer buying.
Often many people are involved in the buying process, particularly if
it is one of changing to a new product or supplier. What a technical person
may look for is not the same as what a financial person may look for.
Understanding how these differ and who is involved at what stage of the
buying decision is the basis for developing an effective marketing strategy
aimed at meeting stakeholder value. Also, we examine how web-enabled services
are changing the ways of doing business.
We work closely with
our clients to augment their capabilities, especially with those concerned
with marketing management functions. Our clients usually have more detailed
knowledge of their customers than we do. Thus they provide us with the
facts and figures of their business and with names and contacts. As well,
we assess their marketing processes and resource allocation.
What we bring is the ability to uncover more of what
customers think of our clients and their competitors than they would be
prepared to tell them directly. It is this third party assessment that
enables us to add real value, even to companies that believe that they
really understand their market. Simply put, we help our clients achieve
a sustainable advantage over competition.
Strategic
Marketing and Planning
We work with senior management teams and Boards of Directors in both private and public sector organizations to assist with the development of strategic marketing and development plans. We can help develop vision/mission statements, articulate goals and objectives, develop strategic initiatives, analyze budget and financial data, prepare monitoring and evaluation mechanisms, etc.
Competitive
Intelligence Systems
The pace of change currently occurring in the North
American marketplace is unprecedented and firms
are finding it a lot more challenging to sustain their competitive positions.
In addition, the proliferation of the Internet is impacting the way companies
must compete for customers and monitoring competition has become a higher
priority. Business Intelligence (BI) is also called Competitive Intelligence
(CI) and, in many companies, the terms are used interchangeably. Leading
companies are using Competitive Intelligence/Knowledge Management (CI/KM)
initiatives to allow their senior management to cut through the clutter
of information they receive and take timely action to improve their competitive
positioning.
The end goal of the deployment of CI/KM tools is to effectively
deliver tailored strategic and tactical intelligence to key decision-makers
(and intelligence users), at the right time and in a usable form. At TCI,
our specialist CI/KM team consists of senior in-house consultants and
strategic allies. We offer seasoned business and technology expertise.
Over the past decade, our team's experience in designing, implementing
and operating CI/KM systems has been developed in a number of industry
sectors undergoing rapid changes including telecommunications, high technology,
utilities and specialised polymers/chemicals.
By taking into account what's in-place within your organization
and visioning what the end output might be, we can rapidly identify the
activities required to upgrade the way you create knowledge bases and
share intelligence within your organization. In addition, we can provide
your people with customized CI training matched to their current skill
sets. We work with our clients to deploy smart, scalable solutions.
The power of our approach lies in integrating the key
factors that make CI programs successful namely people, processes, technology
and content. Moreover, our specialists are knowledgeable on the strengths,
weaknesses and capabilities of CI and Customer Relationship Management
(CRM) software. Accordingly, we use our skill sets in developing a customised
road map for implementation of your CI system. We would be happy to show
you how we can bring our wealth of CI/KM and CRM expertise to meet your
needs and deliver sustainable business value.
