Any organization involved in strategic market
planning should be aware of the latest thinking in terms of where the market is
going and why. The books reviewed here contain interesting and potentially
very useful perspectives on relevant market trends and dynamics in Canada and
North America. The directors of TCI Management Consultants present these reviews
in an effort to provide marketers and others involved in organizational strategic
planning with at least an overview of some of the most recent work in this regard.
New book reviews will be presented periodically. You may want to bookmark
this page for convenient future reference.
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A-C |
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Banishing Bureaucracy: Five Strategies
for Reinventing Government |
David Osborne and Peter Plastrik |
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Being Digital |
Nicholas Negroponte |
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Bionomics: The Inevitability of Capitalism |
Michael Rothschild |
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Boom, Bust and Echo - How to Profit
From the Coming Demographic Shift |
David K. Foot with Daniel Stoffman |
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The Butterfly Customer - Capturing the
Loyalty of Today's Elusive Customer |
Susan O'Dell and Joan Pajunen |
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Chips & Pop
- Decoding the Nexus Generation |
Robert Barnard, Dave Cosgrove, and Jennifer Walsh |
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Clicking - 16 Trends to Future Fit Your
Life, Your Work and Your Business |
Faith Popcorn and Lys
Marigold |
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The Cluetrain Manifesto - The End of Business as Usual
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Rick Levine, Christopher Locke, Doc Searls,
and David Weinberger |
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The Clustered World - How we Live, What we Buy, and
What it all Means About Who we Are |
Michael J. Weiss |
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Co-opetition |
Adam Brandenburger and Barry Nalebuff |
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Crisis Marketing - When Bad Things Happen to Good Companies |
Joe Marconi |
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Customer Satisfaction is WORTHLESS: Customer Loyalty
is Priceless |
Jeffrey Gitomer |
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D-E |
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The Death of Competition - Leadership and Strategy in
the Age of Business Ecosystems |
James F. Moore |
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The Digital Economy: Promise and Peril in the Age of Networked
Intelligence |
Don Tapscott |
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The Discipline of Market Leaders: Choose
Your Customers, Narrow Your Focus, Dominate Your Market |
Michael Treacy and Fred Wiersema |
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Driving Brand Value - Using Integrated
Marketing to Manage Profitable Stakeholder Relationships |
Tom Duncan and Sandra Moriarty |
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The Eight Practices of Exceptional Companies - How Great
Organizations Make the Most of their Human Assets |
Jac Fitz-enz |
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The End of Marketing As We Know It |
Sergio Zyman |
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The End of Work - The Decline of the Global Labor Force
and the Dawn of the Post-Market Era |
Jeremy Rifkin |
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The Entertainment Economy - How Mega-Media Forces are
Transforming Our Lives |
Michael J. Wolf |
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EVEolution - The Eight Truths of Marketing
to Women |
Faith Popcorn and Lys
Marigold |
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Excelerate - Growing in the New
Economy |
Nuala
Beck |
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The Experience Economy - Work
is Theatre and Every Business a Stage |
B. Joseph Pine II and James H. Gilmore |
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Experiential Marketing - How to Get Customers to
Sense, Feel, Think, Act and Relate to your Company and Brands |
Bernd H. Schmitt |
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F-J |
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Focus - The Future of Your Company Depends On It |
Al Ries |
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The Fortune Sellers - The Big Business of Buying
and Selling Predictions |
William A, Sherden |
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The Friction-Free Economy |
T. G. Lewis |
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The Future Consumer |
Frank Feather |
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Growing Up Digital - The Rise of the Net Generation |
Don Tapscott |
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Harness the Future - The Nine Keys to Emerging Consumer Behaviour
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Shirley Roberts |
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Ice to the Eskimos - How to Sell a Product Nobody Wants
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Jon Spolestra |
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K-N |
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Laws of Branding |
Susannah Hart and John Murphy (editors) |
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The Laws of Choice |
Eric Marder |
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Leading Change |
John Kotter |
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Marketing Aesthetics - The Strategic
Management of Brands, Identity and Image |
Bernd Schmitt and Alex Simonson |
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Marketing Myths That Are Killing
Business: The Cure for Death Wish Marketing |
Kevin J. Clancy and Robert S. Shulman |
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The Marketing
of Nations - A Strategic Approach to Building National Wealth |
Philip Kotler, Somkid Jatusripitak and Suvit Maesincee |
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Marketing Places
- Attracting Investment, Industry and Tourism to Cities, States and Nations
|
Philip Kotler, Donald H. Haider,
and Irving Rein |
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The Marketing Revolution A
Radical Manifesto for Dominating the Marketplace |
Kevin J. Clancy and Robert S. Shulman |
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Marketing to Generation X |
Karen Ritchie |
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Multicultural Marketing Selling
to a Diverse America |
Marlene L. Rossman |
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Naked Marketing - The Bare Essentials
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Robert Grede |
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New Marketing Practice - Rules for Success in a Changing
World |
David Mercer |
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The New Positioning - The Latest on the World's #1 Business
Strategy |
Jack Trout |
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The Next Century - Why Canada Wins
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Nuala
Beck |
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The Next 20 Years of Your Life - A Personal Guide to the
Year 2017 |
Richard Worzel |
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O-S |
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The OmniPowerful Brand America's
#1 Brand Specialist Shares His Secrets for Catapulting Your Brand to
Marketing Stardom |
Frank Delano |
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Opening Digital Markets: Battle Plans and Business
Strategies for Internet Commerce |
Walid Mougayar |
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The Pig and the Python: How to Prosper
From the Aging Baby Boom |
David Cork (with Susan Lightstone) |
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Permission Marketing: Turning
Strangers into Friends, and Friends into Customers |
Seth Godin |
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Predatory Marketing |
C. Britt Beemer (with Robert Shook) |
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Radical Marketing: From Harvard to Harley, Lessons From Ten that Broke the Rules and Made it Big |
Sam Hill and Glenn Rifkin |
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Rocking the Ages: The Yankelovich Report
on Generational Marketing |
J. Walker Smith and Ann Clurman |
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Sex in the Snow - Canadian Social Values at the End of
the Millennium |
Michael Adams |
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Selling the Invisible - A Field Guide to Modern Marketing
|
Harry Beckwith |
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Shakedown - How the New Economy is Changing Our Lives |
Angus Reid |
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Shifting Gears ● Thriving in the New
Economy |
Nuala Beck |
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Simplicity Marketing – End
Brand Complexity, Clutter and Confusion |
Steven M. Cristol and Peter Sealey |
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Strategy Safari
- A Guided Tour Through the Wilds of Strategic Management |
Henry Mintzberg, Bruce Ahlstrand and Joseph Lampel |
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Strategic Customer Care An
Evolutionary Approach to Increasing Customer Value and Profitability |
Stanley A. Brown |
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Street Trends - How Today's
Alternative Youth Cultures Are Creating Tommorrow's Mainstream Markets |
Janine Lopian-Misdom
and Joanne De Luca |
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T-Z |
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Trends 2000 - How to Prepare for and Profit from the
Changes of the 21st Century |
Gerald Celente |
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The 22 Immutable Laws of Branding - How to Build
a Product or Service Into a World-Class Brand |
Al and Laura Ries |
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The 22 Immutable Laws of Marketing |
Al Ries
and Jack Trout |
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Webonomics - Nine Essential Principles for Growing Your
Business on the World Wide Web |
Evan Schwartz |
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What Will Be
|
Michael L. Dertouzos |
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Why
We Buy - The Science of Shopping |
Paco
Underhill |
